We are very pleased to announce that Othera has been awarded entry into two corporate launchpads; one with consultancy giant EY, another with Dutch banking major ABN AMRO. Based in the Netherlands, these programs represent a unique opportunity to accelerate Othera’s strategic expansion into the European market.
Seeing the unique potential, John entered Othera for consideration into the HightechXL program earlier this year. Othera was one of 75 businesses selected from over 5000+ entrants to participate in the ‘Impact Summit’ that was held in the Netherlands in July.
The Impact Summit took place over the course of three days. Each day, John and the other finalists pitched their proposition and met with representatives from ABN Amro, EY and other key advisors. The aim of these round table discussions was for the advisors to learn more about the business proposition and the team.
Othera’s proposition was well received by advisors and was a very popular vote with EY and ABN Amro. As a result, Othera were invited to participate in both the EY and ABN Amro corporate launchpad programs, and we were the only finalist offered a position in both launchpads.
Othera’s participation in the launchpad programs provides an invaluable shortcut towards integration of our technology within both global organisations. Both are internal, stakeholder- supported, corporate initiatives that have been developed with the goal of progressing to commercial pilot arrangements.
Not only do these programs allow us to circumvent the lengthy and onerous sales process associated with pilot negotiations and implementation, but it is also a facilitated program. Staff from the accelerator, HightechXL, work with both the corporates and our team, to put us in front of key decision makers from within EY and ABN Amro, thus speeding up what is normally a protracted and opaque deal making process.
The team are developing a strategy to ensure we fully capitalise on this opportunity. We have already begun preparatory work with the HightechXL support team to get stakeholders from ABN Amro and EY lined up. The corporate launchpads are scheduled to take place over 100 days, from September through early December, with the commercial pilots beginning early 2018.